How to Set Up A/B Testing

Step-by-Step A/B Testing Guide

Step 1: Create a Variant

Open the Advanced tab in your landing page editor and click Create Variant B. This creates a variant of your landing page — a second version you can change without affecting the original.

Step 2: Make Changes

Edit the variant — change the profile photo, bio text, link order, or theme. Change one thing at a time for the clearest results.

Step 3: Traffic Splits 50/50

Visitors are split evenly between the original and the variant. The split is fixed, so there is nothing to set, and only one variant runs at a time.

Step 4: Run the Test

Let the test run until you have at least 100 visitors on each version. More traffic means more reliable results.

Step 5: Read Results

Check conversion rates for each variant. Look for at least a 10% improvement with 95% statistical confidence before declaring a winner.