How to Set Up A/B Testing

A/B testing lets data decide which version of your page converts better.

Step 1: Create a Variant

Go to your page editor and click "Add Variant." This creates a copy of your current page that you can modify independently.

Step 2: Make Changes

Edit the variant — change the profile photo, bio text, link order, or theme. Change one thing at a time for clearest results.

Step 3: Set Traffic Split

Choose what percentage of visitors see each variant. A 50/50 split gives the fastest results.

Step 4: Run the Test

Let the test run until you have at least 100 visitors per variant. More traffic means more reliable results.

Step 5: Read Results

Check conversion rates for each variant. Look for at least a 10% improvement with 95% statistical confidence before declaring a winner.