How to A/B Test Your Page

Let Data Pick Your Best Page

A/B testing shows two versions of your landing page — the original and one variant — to different visitors, then measures which version converts better.

Why A/B Test?

Small changes can have big impacts. A different profile photo might increase clicks by 25%. Reordering your links could boost conversions. Changing your bio text might keep visitors longer. Without testing, you are guessing.

How to Set Up

1. Create a variant — Set up one variant of your landing page to test against the original
2. Traffic splits 50/50 — Half of your visitors see the original and half see the variant. The split is fixed
3. Wait for data — Run until you have statistical significance (at least 100 visitors per variant)
4. Pick a winner — Apply the winning variant to all visitors

What to Test

Profile Photos: Static vs. MotionAvatar, different poses. Bio Text: Short vs. long, different hooks. Link Order: Which link should be first? Colors/Themes: Does a darker theme convert better?

Reading Results

Look for at least 10% improvement with 95% statistical confidence before declaring a winner.